Residential Architectural CGI — New-Build Exterior

A photoreal UK exterior visualisation for housing development marketing. Created by Simon Radcliffe – Technical Artist in London with a focus on accuracy, clean lighting and premium presentation.

Project Overview

A marketing-ready exterior render created for UK new-build residential housing. The goal was to present an aspirational look while maintaining accurate materials, architectural features and lighting suited for buyer-facing material.

Lighting, Materials & Detailing

Soft natural sunlight and graded shadows preserve shape definition without harsh contrast. Slate roofing, brick variation and window reflections were refined to feel grounded in real-world construction, supported by subtle lens response and colour grading for a premium finish.

Final Result

Delivered as a high-resolution photoreal still suitable for planning, property marketing and client review — showcasing reliable Architectural Visualisation for UK developers.