About Simon Radcliffe
I'm Simon Radcliffe, a technical artist specialising in CGI + AI-driven visual production. I create photoreal imagery that helps architects, developers and creative studios communicate design, secure approvals and elevate marketing — without slow or unpredictable pipelines.
Based in Birchington, Kent, I work across London and the wider UK, combining traditional 3D workflows with custom-built tools that speed up look-development, enhance realism and keep projects fully on-brief.
A Creative Studio Built on Technical Foundations
My approach is grounded in clear communication and clean setups — ensuring every image feels real, functions in context and is ready for real-world use. From single hero shots to full campaign visuals, clients trust me for accuracy, speed and creativity.
- Architectural visualisation — interiors, exteriors and small developments
- Product and automotive CGI for pitch work and campaigns
- AI-enhanced image workflows for higher quality and faster turnaround
- Production tools in Blender and ComfyUI to streamline pipelines
Background & Experience
Before focusing on bespoke CGI and AI-assisted workflows, I worked in production roles where I developed tools, solved technical challenges and supported high-volume visual output for global brands.
Today, I continue to innovate — researching faster, smarter ways to build visuals while maintaining the craft and emotional quality that creates trust in the image.
Get in TouchFeatured Work
Product CGI – Petalcrest Rosé
Automotive CGI – Test Frame
Architectural Visualisation – Exterior
WHAT I WORK ON
Architectural Visualisation
Photoreal exterior and interior CGI for UK homes and developments — accurate, believable imagery for planning, presentations and marketing.
- Residential exteriors and streetscapes
- Interiors for kitchens, bedrooms & living spaces
- Planning-ready massing, lighting & materials
AI-Assisted Image Workflows
Clean-up, upscaling and post-production pipelines for CGI and photography — sharper results, delivered faster.
- AI enhancement & detail recovery
- Hybrid 3D + AI look-dev for concept stages
- Batch rendering for large campaigns
3D Visuals, Animation & Tools
Campaign visuals, car renders, FX shots and production tools that help studios work faster and more creatively.
- Product & automotive CGI
- Short animation & FX for pitches
- Pipeline tools for Blender & ComfyUI
HOW I WORK
Every project follows a workflow that blends traditional 3D craft with custom-built tools and carefully designed AI systems. This combination keeps imagery accurate, consistent and efficient — even on tight deadlines.
- Clean technical setups for reliable production
- Real-world lighting & materials for believable results
- Rapid iteration and final delivery without delays
I work as a Technical Artist & AI Developer based in Birchington, Kent — collaborating remotely with architects, developers and studios across London and the wider UK.
Questions about CGI pricing, workflows or turnaround? Visit the CGI & Architectural Visualisation FAQ.
High-End CGI, Enhanced by AI Precision
AI supports the production — not the creativity. Faster iteration, sharper detail and zero compromise on realism make this a smarter way to build visuals.
- Faster delivery with iterative lighting & materials
- Matching visuals across campaigns or property sets
- Cost-efficient vs photography or reshoots
- No stock licensing — every asset is yours
- Ready for planning approval & marketing campaigns
Featured CGI Projects
A selection of recent projects across architectural visualisation, AI-enhanced CGI and 3D production — helping developers, architects and studios communicate designs, secure approvals and elevate marketing.
Need dedicated exterior or interior visuals for UK property projects? Visit the Architectural Visualisation page to learn more.
BRANDS & STUDIOS I’VE WORKED WITH
Selected clients across advertising, product CGI, and architectural visualisation in the UK.
Nissan
Valro
Centrix
Hilti
Highbourne Homes
Nudge
Simplee Aloe
Formcapture
